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Charity Collaboration

MODELU x MODELS FOR HEROES: NEW PRODUCT RANGE

Five miniature modeller figures from the Modelu x Models for Heroes collection, depicting hobbyists building and painting scale models.

Three new figure sets celebrating the craft, humour and remembrance of model making, in support of models for heroes

We’re proud to announce our latest collaboration with Models for Heroes, the UK charity using model making to support the wellbeing of current and former Armed Forces and Emergency Service personnel.


Through model making workshops and community events across the country, Models for Heroes provide calm, creative spaces that help veterans and service members reconnect, rebuild confidence, and support their mental health.


To celebrate their work, we’ve created three brand-new figure sets inspired by the modelling community.

50% of proceeds from the first 50 sales will be donated to Models for Heroes, and after that 25% of all future sales.



ON THE WORKBENCH


Celebrate the quiet focus and creativity of model making.


This detailed five-figure set features four seated modellers - airbrushing, painting a figure, painting a tank, and cutting parts from a sprue - alongside a standing modeller carefully inspecting a finished aircraft.


Perfect for adding life and authenticity to a club display, workshop scene, or diorama, this set captures the concentration, craftsmanship, and camaraderie that make the hobby so rewarding.


THE CARPET MONSTER


A light-hearted tribute to a familiar moment every modeller knows too well - the frantic search for that elusive part that’s vanished into the depths of the carpet!


This three-figure set brings humour and storytelling to any workbench or diorama - a nod to the patience (and persistence) of modellers everywhere.


WE SHALL NOT FORGET


A poignant scene depicting two generations of veterans united in remembrance - a tribute to service, sacrifice, and solidarity across generations.


Perfect for commemorative or military-themed dioramas, this set serves as a reminder of the deep connections between modelling, memory, and respect.




ABOUT MODELS FOR HEROES


Models for Heroes is the first organisation of its kind in the UK, supporting serving personnel, veterans, and emergency service workers through the therapeutic activity of model making.


From building a kit to painting the smallest details, the process is more than just a hobby - it helps develop focus, dexterity, and provides a calm, creative space that can make a real difference to mental health.


Models for Heroes team members at their workshop supporting veterans and service personnel through model making


Explore the full collection and help support Models for Heroes